JAG has always been a place where music and art collide, creating an atmosphere that’s both electric and inspiring. One local artist who has played a major role in shaping that energy is Sailor Danny, whose striking and expressive paintings of legendary musicians have become a favorite of hotel guests.

Step out of JAG, and the city unfolds around you—historic, and electric with energy. This isn’t just a walk; it’s a soundtrack of downtown St. John’s, with every stop playing its own rhythm.

Under its massive big-top canopy, Iceberg Alley brings together music lovers from all over, creating an atmosphere that’s as unforgettable as the artists who take the stage. Here’s why it’s a must-visit for anyone who lives for live music: