Every summer, Downtown St. John’s transforms into a lively pedestrian-only promenade perfect for wandering, dining, shopping, and soaking up the city’s famously colourful character. Just a short stroll from JAG, the Downtown Pedestrian Mall offers our guests an authentic local experience in the heart of the oldest city in North America.
If you’re staying with us during the season, here’s what you need to know about this signature St. John’s event – and why you’ll want to explore it on foot.
Introduced in 2020 as a way to bring foot traffic back into the city’s downtown and to give local businesses some added attention during the pandemic, the Pedestrian Mall was such a hit that it’s become an annual summer tradition.
Each year, sections of historic Water Street close to vehicles and open up to people. The street becomes a pedestrian-friendly space filled with patio seating, sidewalk sales, public art, a variety of live performances, and a relaxed, welcoming vibe that invites you to slow down and stay awhile.
One of the biggest draws? Outdoor dining.
Local restaurants and pubs extend their patios onto Water Street, offering everything from casual bites to creative small plates and expertly crafted cocktails.
Picture yourself relaxing at a patio table surrounded by historic architecture, chatting with friends or family, and watching the lively downtown scene unfold.
Many restaurants bring their full menus outdoors, making it easy to enjoy a long summer evening in the heart of the city.
Water Street is lined with independent shops and boutiques showcasing the best of St. John’s creativity and craftsmanship.
During the Pedestrian Mall, you’ll often find sidewalk sales, pop-up displays, and extra opportunities to browse local art, handmade jewellery, fashion, and unique gifts.
It’s the perfect place to discover a piece of Newfoundland to take home.
St. John’s is a city with music and energy in it’s soul, and the Pedestrian Mall celebrates that spirit.
Buskers and small performances bring the street to life with local talent and friendly energy. From fiddlers, magicians, drag performers, aerial artists, singer-songwriters, and acoustic bands, there’s often entertainment to accompany your stroll.
Grab a coffee or an ice cream and soak up the one-of-a-kind downtown vibe.
Our guests love that the Pedestrian Mall is just a short walk from JAG Hotel. Step out our doors and you’re on Water Street in minutes.
Start your day with a relaxed coffee run, spend an afternoon browsing shops, or sit down for a memorable meal that stretches into the evening. When you’re ready to call it a night, your room at JAG is right nearby, offering modern comfort with an unmistakably musical edge.
The Downtown St. John’s Pedestrian Mall is a seasonal event, typically running from early July through Labour Day weekend. Exact dates can vary each year. If you’re staying with us this summer, ask our team for this year’s schedule and our personal recommendations – we’re always happy to help you plan an unforgettable downtown experience.
